St Andrews Charity Oktoberfest is an annual event inspired by the famous Oktoberfest in Munich, Germany. All proceeds are donated to charity. In 2010 £11,000 were donated to Tayside Children with Cancer and Leukaemia. Now in its fourth year, the event attracts sponsors such as Paulaner, Jägermeister and Vitamin Water.
Image 1: The St Andrews Charity Oktoberfest logo
The project called for an identity to convey the event’s Bavarian roots and St. Andrews location. This was achieved by adapting German and Scottish coats of arms. The resulting graphic theme was used throughout the event’s website, posters, tickets and other promotional material.
For more information, please visit www.st-andrews-oktoberfest.com.